Marketing & Communications Coordinator

Position description

At Fairtrade America you will work with companies, shoppers and campaigners to create a more equitable trading system for and with the producers growing products like coffee, cocoa and bananas. Fairtrade America is the US branch of the social impact organization behind the Fairtrade Mark. This product label shows shoppers that farmers and workers in the regions we work (Latin America and the Caribbean, Africa and the Middle East, and Asia and Asia Pacific) are getting a fairer deal.

We envision a world in which justice and sustainable development are interwoven with trade and business – one where every person can have a decent life. Fairness, integrity and transparency are core to everything we do at Fairtrade. Fairtrade is a global movement that includes over 2 million farmers, 2,500+ businesses and millions of shoppers in over 100 countries. By working together, we can create a more equitable world.

Job Purpose:

The Marketing and Communications Coordinator is purpose-driven and passionate about growing the Fairtrade movement in the US. They are an enthusiastic and creative professional who is an organized and excellent communicator, a quick learner, and a self-starter. The role is responsible for leading the creation and distribution of all consumer-facing content from website to social media to newsletters. This person will identify and support likely allies of Fairtrade as well as build and implement innovative strategies to create a strong community of supporters and increase grassroots demand for Fairtrade in the US market. With this great diversity of projects and workstreams, the Marketing and Communications Coordinator thrives on variety and loves collaborating within and across teams.

Reports To: Senior Manager of Marketing & Campaigns

Duties & Responsibilities:

Digital communications and supporter user experience — approximately 50% of your time

• Coordinate, create and curate a vibrant, thoughtful and action-oriented digital user experience across our owned and shared channels (website, newsletter, social media) for consumers on their sustainability journey along with general audiences in their understanding of Fairtrade.
• Lead the building of cohesive and inspiring communication on Fairtrade’s blog and website content, supporter newsletters, and social media channels. This work will include copywriting, graphic creation, basic photography, and videography. Currently, Fairtrade America is on Facebook and Instagram – but we envision the Marketing and Communications Coordinator building our presence on TikTok and YouTube.
• Plan an editorial calendar that is informed by Fairtrade’s core messaging, priority themes, relevant holidays, social media trends and SEO research.
• Collaborate with outside designers and content creators to bring Fairtrade’s story to life in relatable and visually memorable ways.
• Expand our consumer strategy to identify tactics for increasing (and deepening!) engagement among this audience. Iterate approach to content creation based on real-time learnings about what is proving effective.
• Collaborate closely with Brand Marketing Coordinator to support current brand partners in co-branded opportunities to celebrate their commitment to Fairtrade.

Build Fairtrade community in the US – approximately 20% of your time

• Establish strategy in collaboration with the Senior Manager of Marketing and Campaigns to cultivate and build a solid grassroots supporter base for Fairtrade in the US.
• Conduct outreach and serve as primary liaison for likely ally groups and coalitions in establishing mutually beneficial partnerships that advance trade justice and human rights in supply chains.
• Leverage digital tools, such as Change.org, to mobilize the public in support of farmers and ethical trading practices.
• Develop educational content, facilitate inspiring events, and engaging activities to deepen connections to Fairtrade farmers and the ethos of the fair trade movement.

Campaign and event support — approximately 20% of your time

• Provide critical support to campaigns large and small, such as highlighted days/holidays, collaborations with brands and retailers, etc.
• Coordinate and support with thoughtful storytelling, crafting compelling and engaging calls to action, and activating consumers online through our digital channels.
• Provide event support, including promotion, logistics, and onsite engagement as needed.
• Monitor and track campaign participation from influencers, brand partners and consumers.

Team support — approximately 10% of your time

• Assist with marketing initiatives as needed like annual planning, commissioning and ordering collateral, drafting outreach language, updating Salesforce (our the customer relationship management platform), Account Engagement (email software) data management, copywriting, website and digital support, email creation, video creation, etc.
• Coordinate mailings of collateral to supporters and brands alike as needed.
• Design graphics, materials, training and educational tools, etc. as required.
• Report on organizational metrics that indicate how well Fairtrade America is achieving its strategic goals and objectives.
• Take initiative in finding opportunities for fruitful and mutual collaboration with global Fairtrade colleagues.

If you were here right now, you might be working on projects like the following:

• Collaborating with farmers, like Felix Tetteh, to create video content for our social media and other channels.
• Writing SEO-friendly blog content that supports consumer audience members in transitioning from a posture of “shopper” to “Fairtrade champion.”
• Creating content for Fairtrade Month (October) to amplify three new murals featuring Fairtrade farmers through public art and retail collaboration.

Location:

This position is based at Fairtrade America’s headquarters in Washington, DC with a 2-day/week in office hybrid model. While location in the DC metropolitan area is not required, remote candidates that maintain eastern time zone working hours will be considered.

Basic Qualifications:

• A bachelor’s degree plus a minimum of three years of relevant experience or, if the candidate doesn’t hold a bachelor’s degree, an additional four years of relevant experience.
• Exceptional organizational skills, with a proven ability to manage multiple competing priorities and keep track of many details.
• Excellent writing, presentation and communication skills.

Preferred Qualifications:

• Ability to engage and communicate with targeted audiences via different channels.
• Demonstrated experience managing and implementing a multi-channel communication strategy that builds an engaged and expanding audience.
• Adobe Experience Manager or other content management system.
• Working knowledge of design and video editing software (Canva, Adobe InDesign, Illustrator, or Photoshop).
• Flexible, creative team player able to quickly adapt and adjust work to resolve pressing issues.
• Experience organizing events, communities or volunteers.
• Basic familiarity with Microsoft Office, SharePoint, CRM software like Salesforce, and project management software like Trello.
• Knowledge and commitment to Fairtrade and social justice issues.
• Willingness to travel up to 3 times per year domestically and internationally (not including trips to Washington, DC for remote employees).

Application instructions

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