Transamerica
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Position description
Philadelphia, Pennsylvania
Work From Home, USA
New York, New York
At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.
Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.
Who We Are
We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.
Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.
We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.
What We Do
Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.
Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.* For more information, visit transamerica.com.
Job Description Summary
The Director, External Communications & Reputation manages the development and execution of strategic external communications to strengthen brand reputation, manage reputational risk, and support business objectives through media relations, crisis response, and stakeholder engagement.
Job Description
Responsibilities
- Manage the enterprise and its lines of business’ reputation management strategy, ensuring preparedness and a timely response to high-impact issues and crises.
- Develop and execute crisis communications plans, including scenario planning, playbooks, and real-time response.
- Build and maintain relationships with key journalists, editors, and industry influencers to strengthen media presence.
- Advise senior leadership on reputational risk, corporate positioning, executive visibility, and emerging issues.
- Identify and advance thought leadership opportunities across media, events, and speaking engagements.
- Draft press releases, articles, executive remarks, media statements, and issue responses.
- Anticipate and analyze media and industry trends to inform proactive communications strategies.
- Partner cross-functionally with legal, compliance, risk, government affairs, investor relations, human resources, and business leaders to align messaging and protect reputation.
- Monitor and analyze media coverage, sentiment, and emerging risks; adjust strategies accordingly.
Qualifications
- Bachelor’s degree in communications, public relations, strategic marketing, or related field, or equivalent experience
- 15 years of experience in media relations, public relations, or crisis communications
- Experience managing high-profile reputational issues and sensitive situations
- Experience developing and executing strategic communications plans at enterprise and business levels
- Experience in earned media, message development, and issues management
- Skilled in writing, editing, and translating business priorities into compelling narratives
- Knowledge of media dynamics, crisis response protocols, and reputation management strategies
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
Preferred Qualifications
- Experience supporting executive communications and visibility strategies
- Experience working in highly regulated industries or complex corporate environments
Working Conditions
- Hybrid Office or Remote environment
- May require extended hours during crisis situations or high-profile events
- Occasional travel for media engagements, industry events, and stakeholder meetings
Compensation
- The Salary for this position generally ranges between $145,000 – $183,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.
- Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration, sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration-related employment authorization sponsorship.
This is a hybrid position requiring three days in office per week in one of our hub locations. Relocation assistance will not be provided for this position.
Disclaimer:
Beware of fake job offers!
We’ve been alerted to scammers impersonating Transamerica recruiters, particularly for remote positions. Please note:
- We will never request personal information such as ID or payment for equipment upfront.
- Official offers are sent via DocuSign following a verbal offer—not through text or email.
Application instructions
Please be sure to indicate you saw this position on geopolist.com
To help us track our recruitment effort, please indicate in your cover/motivation letter where (geopolist.com) you saw this job posting.
