Digital Fundraising Specialist

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Description

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CBI is recruiting a Digital Fundraising Specialist who will be expected to significantly contribute to further shaping OCHA’s approach to individual fundraising and corporate giving. The Digital Fundraising Specialist will have a key role in supporting the OCHA’s private sector fundraising strategy globally to grow OCHA’s public supporter base and income streams.

Responsibilities

• Work closely with OCHA’s Public Advocacy and Campaigns section to ensure all public facing digital fundraising marketing activities are in line with OCHA’s Strategic Communications Strategy. 
• Support resource mobilization objectives through the development of fundraising campaigns for key campaigns and priorities, as set out in the work plan. 
• Build compelling digital fundraising campaigns on OCHA’s Crisis Relief and/or Climate Relief online fundraising platforms and ensure their availability in key languages. 
• Develop fundraising-specific content for key campaigns to post on social media to drive traffic to the platforms and advise on scheduling according to a strategic fundraising calendar or schedule.
• Support the implementation of a search engine optimization (SEO) strategy for OCHA’s webpages.
• Maintain control of timings and workflow across the projects, ensuring good quality of information to sponsors. 
• Provide project updates on a consistent basis to review strategy, adjustments, and progress. 
• Develop and maintain good relationships with key stakeholders across OCHA.
• Boost fundraising revenues and return on investment (ROI) from planning and implementation to on-going optimization and post campaign review.
• Champion a strategic evolution of paid social advertising investments based on maximization of results (output vs input) through test & learn, constant optimization, machine learning automation and full leverage of first party data integration. 
• Support OCHA’s Country Offices so that they can mobilize digital media quickly when emergencies strike. Support the improvement of processes so that quick responses become a key capability. 
• Work closely with other fundraising digital specialists and with Data Analysts to build a solid framework for measurement and review of all campaigns. Represent paid digital advertising campaigns in the necessary level of detail for complete measurement and optimization in global market reports and analysis. 
• Work with the social media and campaigns teams during planning and execution, to ensure relevant paid advertising expertise is utilized. 
• Plan and execute centrally paid advertising campaigns, always to maximize income growth and ROI as defined by organizational needs. 
• Provide technical expertise in any interaction with platforms (Google, Meta, LinkedIn, etc.) and service providers. 
• Build and sustain engagement with individual donors through email marketing as per the digital fundraising strategy.

Education:

• Advanced university degree (master’s degree or equivalent) in communication, marketing, journalism, international relations or other related field of studies is required. 
• A first-level university degree (bachelor’s degree) in the above-mentioned field of study, in combination with an additional two (2) years of qualifying experience will be given due consideration in lieu of the advanced university degree.

Work Experience:

• Minimum of five (5) years (with master’s degree) or seven (7) years (with bachelor’s degree) of progressively responsible experience in digital fundraising, social media, marketing, or related areas is required.
• A track record of delivering successful digital fundraising campaigns. This should include planning, delivery, optimization and reporting.
• Experience in handling data and reports, with solid numeracy skills and the ability to interpret and present information effectively.
• Experience in developing on-brand digital content that resonates with unfamiliar digital audiences.
• Experience in production of visual content for web platforms and designing original graphics is an asset.
• Professional work experience in humanitarian affairs, emergency preparedness, crisis/emergency relief management (complex emergency or natural disaster), rehabilitation, development, or other related area is an asset.
• Previous experience supporting engagement and collaboration between the United Nations and the private sector is highly desirable.   

Languages:

• Fluency (verbal and written) in English is required.
• Working knowledge of French and/or Arabic is an advantage. 

Source: https://estm.fa.em2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/27376

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